ABOUT
FAIL BETTER TRAINING
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No matter your sport, performance comes with pressure. Missed shots, tough losses, injuries, setbacks—you name it. And with those come doubt, frustration, and the fear of failure.
At Fail Better Training, we help athletes build the mental skills to face those moments with resilience. Instead of getting stuck in mistakes, you’ll learn how to reset, refocus, and rise stronger—skills that fuel success in competition and carry over into school, work, and life.
Our coaching is backed by research and built for real results: more confidence, more composure, and more consistency when it matters most.
VIEW SERVICES
RESET PROGRAM
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RESET is a research-backed program designed to help athletes perform at their best on and off the field.
In this 6-session program, you’ll build mental skills to handle pressure, recover quickly from mistakes, and turn setbacks into comebacks. RESET gives you practical tools to stay focused, confident, and resilient—so you can compete with consistency and bounce forward stronger.
LEARN TO RESETTHEÂ TEAM
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Fail Better Training was founded by Dr. Ashley Kuchar, who brings her experience as an NCAA athlete, researcher, and mental performance coach to help athletes and high performers build resilience and confidence.
While Ashley leads the work at Fail Better Training, she also collaborates with trusted professionals on programs like the RESETÂ Instructor Training to expand impact and provide the best possible support for athletes.
MEET THE TEAMFAIL BETTER IMPACT
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FEATURED MEDIA
Listen in to podcasts, TV segments, and media features where Dr. Ashley Kuchar shares insights on mental performance and resilience for athletes, parents, & coaches.
RESET RESEARCH
Explore the research behind RESET and how it’s been intentionally developed, tested, and applied in real performance settings.
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