ABOUT

FAIL BETTER TRAINING

No matter your sport, performance comes with pressure. Missed shots, tough losses, injuries, setbacks—you name it. And with those come doubt, frustration, and the fear of failure.

At Fail Better Training, we help athletes build the mental skills to face those moments with resilience. Instead of getting stuck in mistakes, you’ll learn how to reset, refocus, and rise stronger—skills that fuel success in competition and carry over into school, work, and life.

Our coaching is backed by research and built for real results: more confidence, more composure, and more consistency when it matters most.

Buy RESET Workbook

RESET PROGRAM

RESET is a research-backed program designed to help athletes perform at their best on and off the field.

In this 6-session program, you’ll build mental skills to handle pressure, recover quickly from mistakes, and turn setbacks into comebacks. RESET gives you practical tools to stay focused, confident, and resilient—so you can compete with consistency and bounce forward stronger.

LEARN TO RESET

THE TEAM

Fail Better Training was founded by Dr. Ashley Kuchar, who brings her experience as an NCAA athlete, researcher, and mental performance coach to help athletes and high performers build resilience and confidence.

While Ashley leads the work at FBT, she also collaborates with trusted professionals on programs like the RESET Instructor Training to expand impact and provide the best possible support for athletes.

MEET THE TEAM