âś” Compete with calm, clarity, and confidence
✔ Become the confident athlete you’re meant to be
YOU'VE WORKED SO HARD TO GET BETTER, BUT MISTAKES STILL TAKE OVER.
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  When your mind gets in the way, your training can’t show up, and that’s discouraging.
YOU CAN’T STOP REPLAYING MISTAKES.
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You know what to do, but when the pressure hits, your mind locks up. Instead of moving forward, you get stuck thinking about what went wrong.
YOU FEEL FRUSTRATED AND DRAINED.
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No matter how much you train, your confidence disappears when it matters most. It feels like you’re always battling your own thoughts instead of trusting your preparation.
YOU’RE DONE HEARING “BE MENTALLY TOUGH”
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Everyone says it, but no one explains what that actually means. You just want real tools to reset, refocus, and compete the way you know you can.
Dr. Ashley Kuchar
Founder of Fail Better Training
I'M HERE TO HELP.
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I know what it’s like to get stuck in your head after mistakes.
As a college basketball player, I spent years replaying missed shots and trying to move on without knowing how. Everyone said it’s okay to make mistakes, but it never felt true in the moment.
That experience inspired me to earn my Ph.D. in Educational Psychology and create the RESET program, a proven framework that has helped more than 250 athletes build confidence, recover from mistakes, and play with composure under pressure.
My goal is simple: to give athletes the mental skills I wish I had when I was competing so they can trust their training and perform with confidence.Â
- Ashley
SERVICES
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ONLINE COURSES
Self-paced courses including instructor-led videos and community engagement.
1-ON-1 COACHING
Address your specific needs with 1-on-1 coaching.
GROUP COACHING
Address your group's needs with tailored workshops, presentations, or our evidence-based RESET program.
Not sure what's best for you?
Book a discovery call and we will point you in the right direction:
WHAT CLIENTS ARE SAYING
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“Ashley's mojo exudes confidence – competence breeds confidence. I heard from multiple student-athletes that out of all the speakers we had come in for student-athlete development programs, she was the best – the most engaging, the most real, and caused the most tangible impact well beyond the hour they spent with her."
Aaron Paterson
Assistant Director for Student-Athlete Development, UT-Austin
"Working with Ashley was a game-changer for me as a high jumper. I placed 3rd at the Big 12 Conference Championship meet and secured a mark for Regionals. I would not have been able to be as strong and resilient during competition without using the tools that Ashley gave me."
Claire Moreau
Track and Field - High Jump, The University of Texas at Austin
“Ashley's facilitation style is accessible, encouraging, and clarifying. She provides practical tools that we can use NOW to create a better relationship with ourselves and our work (whether that be sports, teaching, business, or anything that requires us to try, fail, try again, and fail better).”
Dr. Marissa Knox
Lecturer, The University of Texas at Austin &Â Purdue University
“Ashley worked with our NCAA DIII Men's Soccer Program through the RESET program. Our team was able to take what Ashley worked on and immediately apply the skills in practice and game settings. We have seen our team grow mentally and be able to bounce back from setbacks.”
Nick Mims
Men's Soccer Head Coach, Concordia University Texas
“RESET made me think a bit deeper about how I was feeling and gave me ways to help it. I benefited from listening to my inner coach more which helped me on the field. RESET helped me with relationships because I was able to know my feelings and was more inclined to talk about them.”
Ian Thorsen
Soccer Player, Concordia University Texas
“I’ve worked with athletes at all levels and Ashley would be an invaluable resource to any program wishing to elevate their teams and athletes to the next level. Her experience and unique approach to mental training comes at a key moment in time when mental health is at the forefront of athletic performance.”
Jared Te’o
Women's Volleyball Head Coach, Saint Edwards University
HOW WE HELP YOU
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1. Identify what’s keeping you stuckUnderstand what triggers your self-doubt and keeps you in your head. |
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2. Get research-backed strategies that actually workLearn practical mental skills rooted in psychology and proven to help athletes reset and refocus when things don’t go as planned. |
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3. Build the skills to reset faster and play with confidencePractice RESET tools that help you recover after mistakes, stay composed, and trust your training. |
F R E EÂ Â W E B I N A RÂ
READY TO STOP GETTING STUCK IN YOUR HEAD?
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Watch this free webinar to learn the science-backed RESET method that's helped 250+ athletes stop replaying mistakes and start competing with confidence under pressure.
You'll discover: The 4 pillars elite athletes use to bounce forward from setbacks, why "be mentally tough" doesn't work, and practical tools you can use immediately.